Britain’s flag carrier wants to improve its onboard catering in short haul business class cabins
Passengers flying in British Airways’ short haul business cabins can soon expect better in-flight meal options.
Starting 12 September, the carrier will introduce new Club Europe menus with improved recipes and signature warm breads with the options based on British ingredients mainly.
The carrier has decided to make a multi-million investment to listen to customer’s feedback and to make their time onboard more pleasant.
“We’ve been investing in our meals for customers – our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short haul Club Europe cabin too,” said Carolina Martinoli, British Airways’ director of Brand and Customer Experience.
“Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients. Our focus on provenance will also deliver seasonal dishes from around the British Isles.”
Customers will now have the option to select one cold and two hot dishes on longer short-haul flights to destinations such as Faro in Portugal.
The first options will include examples of British cuisine such as Herefordshire roast beef on a tartar cream with rocket, British Reared Pork sausage and mash or a celebration of British cheeses. The carrier will update the menu on flights to and from Heathrow twice a month.
Apart from upgrading the food choices, the airline will also refine the beverages on offer, with new wines served in quarter bottles and coffee provided by British speciality roaster, Union Hand-Roasted coffee.
The changes will also affect short haul economy customers who will see the new Autumn M&S On Board menu launch.
“New items include one of the retailer’s top food-on-the go sellers – the chicken and bacon sandwich. A new vegetarian café sandwich selection called Life on the Veg will also be making its debut,” the airline said.
“British Airways’ £4.5 billion investment for customers over the next five years, also includes the installation of the best quality wifi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft.”