Heated competition at Vienna airport could cause dramatic “fares war”
IAG, the parent company of British Airways, has prepared a summer surprise for the airline market. 19 days before the start of its operation, they have announced the launch of a new low-cost carrier based at Vienna Airport.
Four Vienna-based 210-seat Airbus A321s will eventually fly to 14 destinations across Europe, including Gatwick and Palma from 17 July.
Willie Walsh, IAG’s chief executive, said: “We are launching this new short-haul subsidiary to provide Austrian consumers with more flight choices across Europe. These flights will be branded as Level to build upon the huge success of our new long-haul low-cost operation.”
Being based at Vienna airport, the new budget-airline could heat up the competition as the airport is home to Ryanair’s subsidiary Niki, launched by Niki Lauda, and easyJet.
The travel editor of the Independent, Simon Calder, has even called the situation as a space for “fares war”.
“We will serve the Austrian market with low-cost, reliable flights and will initially create around 200 new jobs at our Vienna base,” Walsh added.
“Customers can check-in online or at the airport and take one hand baggage item onboard for free. They can choose to pay for additional items, such as checked luggage, from a menu of options designed to suit a variety of budgets and needs. There will also be a large selection of food and drink which can be purchased on board.”