New two-seat cinema turns on only if they are both taken
Helsinki airport has decided to give passengers a new refuge. At the gate 33, the airport has installed a free-of-charge cinema that operates around the clock giving passengers the option to relax from travel-related hassle.
But, there is a catch — no one can watch a movie alone in Cinema in HEL.
To encourage passengers to socialise with other travellers, the cinema named after the airport’s IATA code plays a film only if two people are watching. Its seats are equipped with micro switches that turn the screen on only when they are both taken.
“The Cinema in HEL is a great way to bring out the best parts of travelling: encountering different cultures and making new acquaintances — a great way to bring curious travellers together,” said Katja Siberg, Finavia‘s senior vice president for marketing and corporate communications.
“We want to create unforeseen experiences for our travellers as we are developing Helsinki Airport to welcome 30 million annual passengers.”
Currently, the cinema offers a short-film made by the airport in cooperation with Finnair — a 14-minute movie called East and West Side Story. The movie, which belongs under the Match Made saga, tells stories about meaningful encounters that happen when people travel.
In the future, Cinema in HEL will feature different kinds of short films, including documentaries and works from international filmmakers.
Despite being rather small, the walls covered in Black 2.0 painting reflect almost no light which gives the audience a sense of infinitely large space.