With nearly six million #eiffeltower hashtags used on Instagram, the Eiffel Tower is the world’s most popular landmark on the social media platform
If you’ve ever wondered what the Modern Seven Wonders of the World are, then apparently, you can simply look at Instagram.
To identify the most popular landmarks in the world, Motif — a developer of a photos-integrating app for Apple computers — analysed the number of hashtags used since the launch of Instagram in October 2010. From the data, the company established a list of Seven Modern Wonders of the World.
With nearly six million shares of #eiffeltower hashtag on Instagram, Paris’s Eiffel Tower is currently the most popular landmark on the platform. The majestic steel construction is closely followed by the Las Vegas Strip or New York’s Times Square.
In addition, the researchers evaluated cities around the globe that were tagged the most. The results suggest that London is the most popular city in the world on Instagram, with a total of 126 million hashtag instances since the launch of the platform. New York, Paris, Dubai and Istanbul closely follow.
“Over the past two decades, how we take and interact with photographs has changed dramatically, and this applies in particular to travels and holidays,” Craig Bauer, Motif’s managing director, explained why the company conducted the research.
“As we move further into the digital age, where photographs are taken on phones, viewed on screens and shared on social media platforms like Instagram, there’s greater convenience in capturing memories than ever before.”
The Seven Modern Wonders of the World according to Instagram hashtags
- #eiffeltower — used 5,849,737 times
- #lasvegasstrip — used 4,802,560 times
- #timessquare — used 3,949,217 times
- #burjkhalifa — used 3,502,116 times
- #grandcanyon — used 3,433,049 times
- #bigben — used 3,007,317 times
- #londoneye — used 2,980,006 times
Taj Mahal dominates on Facebook
Motif’s analysis is not the first to evaluate the popularity of more up-to-date landmarks. Recently, international taxi platform Taxi2Airport has come up with an online-performance analysis of the so-called New7Wonders of the world.
The company took into account various types of social media engagement, including the number of Facebook likes per world wonder, as well as the number of Instagram hashtags featuring the landmarks’ names.
They also compared the number of Pinterest posts and the number of followers on Twitter. Other two metrics were the average scores on Google and Trustpilot reviews.