Luxury wars: Lufthansa reveal new business class thrones

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Luxury wars: Lufthansa reveal new business class thrones

By
29 November 2017

By | 29 November 2017

With larger and comfier seats, more privacy and wireless phone charging, German flag carrier Lufthansa will usher in new standards of luxurious travel

The competition in luxury air travel is becoming intense. Last month, Singapore Airlines announced their plans to creating “hotel rooms in the sky” and now, the German flag carrier Lufthansa have decided to raise the bar.

A throne-style business class will bring the Lufthansa passengers more comfortable seats, privacy and technology — Lufthansa Group Group Created with Sketch. A throne-style business class will bring the Lufthansa passengers more comfortable seats, privacy and technology — Lufthansa Group

The airline has revealed one of its best-kept secrets and presented the concept of a throne-style business class that will bring their passengers more comfort, privacy and technological advancement.

“The new, ultra-modern Lufthansa Business Class creates a new global benchmark. It offers our passengers a unique travel experience,” says Harry Hohmeister, Member of the Lufthansa’s Executive Board.

“We have consistently and continuously refined our range of premium products for our guests and modernised Lufthansa.”

The key elements of the service will be the new exclusively developed seats and a significant improvement in the overall comfort of the cabin. Lufthansa flyers can also look forward to beds with a length of up to 220cm and new standards from a technological point of view.

Passengers will be able to choose between two seats; one with more desk space and the other with a higher degree of privacy — Lufthansa Group Group Created with Sketch. Passengers will be able to choose between two seats; one with more desk space and the other with a higher degree of privacy — Lufthansa Group

Thanks to digital interfaces, passengers will be able to control the seat as well as their in-flight entertainment with a personal device. Smartphones and tablets can be recharged at the seat using wireless technology. And in future, the seats will provide much larger screens, in full HD.

Passengers will be able to choose between two seats; one with more desk space and the other with a higher degree of privacy. The carrier will also provide duvets and pyjamas for an uninterrupted sleep.

Hohmeister said: “Our focus is and has always been on the wishes of our customers and their specific needs. We want to provide them with the perfect travel experience. The new Business Class showcases the full innovative capacity of Lufthansa.”

The service will be available from 2020 on regular flights of the Boeing 777-9, which is supposed to be the industry’s largest-ever twin-engine jetliner.