With more than 1,200,000 relevant hashtags on Instagram and nearly a million Facebook likes, Taj Mahal is the most popular out of all the New7Wonders of the World. Chichén Itzá in Mexico and Machu Picchu in Peru closely follow
In 2007, a Swiss foundation has decided that the Ancient Seven Wonders of the Ancient World have been slightly outdated. They thought that the list including the Great Pyramid of Egypt overlooked outstanding man-man structures that were built centuries later.
For this reason, they asked more than a million people what should be the New7Wonders of the world. And now, an international taxi platform Taxi2Airport has come up with an analysis of how popular these architectural masterpieces are popular on social media.
The company took into account various types of social media engagement, including the number of Facebook likes per world wonder, as well as the number of Instagram hashtags featuring the landmarks’ names.
They also compared the number of Pinterest posts and the number of followers on Twitter. Other two metrics were the average scores on Google and Trustpilot reviews. From all the inputs, the company calculated an overall social media index ranging from 70 to 98 points.
The social media star among the World Wonders — Taj Mahal, India
The outstanding beauty of the ivory-white marble mausoleum in Agra — also known as the Crown of the Palaces — has been attracting so many visitors that local authorities had to cap their numbers. And with more than 1,200,000 relevant hashtags on Instagram and nearly a million Facebook likes, Taj Mahal is the clear winner on social media as well.
Besides, there are almost 180,000 Twitter followers of this breathtaking structure and 1,505 Pinterest pictures. On average, Taj Mahal scores 4.6 stars out of five in Google reviews and straight five out of five possible points on TripAdvisor.
Taj Mahal was commissioned in 1632 by the Mughal emperor — Shah Jahan — to be used as a tomb for his wife, Mumtaz Mahal. He wanted it to stand as an everlasting reminder of his love who had died during the birth of her fourteenth child. More than 20,000 artisans worked on the masterpiece that cost around $827 million based on the current rates.
The mythical Chichén Itzá — Yucatan, Mexico
While Taj Mahal is the clear overall winner of the social media index, the Mayan city of Chichén Itzá ranks second. Despite having much fewer Facebook likes and relevant hashtags on Instagram, the ancient site is dominating the platform of Pinterest with more than 2,500 pictures.
Moreover, Chichén Itzá has nearly 7,000 Twitter followers and a Google score of 4.8. More than 660,000 Instagram pictures feature the #chichenitza hashtag and TripAdvisor users rate it with 4.5 points on average.
Chichén Itzá played a major role during the Late Classic and Terminal Classic periods of the Mayan civilisation from 600 to 1200 CE. Being one of the largest cities of the whole civilisation, the local population was the most diverse out of all the other Mayan cities which contributed to a variety of architectural styles at the site that underlines its mythical atmosphere.
On the roof of the Andes — Machu Picchu — Cusco, Peru
The third out of the seven new wonders of the world is the 15th-century Inca citadel of Machu Picchu. With nearly 1,500,000 Instagram hashtags, it ranks second on the platform after the Colosseum of Rome. But in comparison to Taj Mahal, it has significantly fewer Facebook likes — 66,482.
Machu Picchu also scores the full five points on TripAdvisor and 4.8 stars on Google reviews. More than 6,000 users follow the location on Twitter, and over a thousand pictures of Machu Picchu can be found on Pinterest.
Reaching up to an altitude of 2,430 metres, Machu Picchu oversees the Sacred Valley, which is 80 kilometres (50 mi) northwest of Cusco and through which the Urubamba River flows. It is considered the most familiar icon of the Inca people, who built the site estate around 1450 but abandoned it a century later at the time of the Spanish Conquest.
Morituri te salutant — the Colosseum of Rome — Rome, Italy
Once a huge arena that hosted a bloodthirsty audience eager to witness some acts of unlimited violence, the Colosseum of Rome keeps on hosting millions of visitors from all around the world every year. Being mostly a visual landmark, the large amphitheatre is a true star on Instagram with more than 1,500,000 pictures including its hashtag.
However, the popularity on Twitter is rather low. On Facebook, the site has more than 60,000 likes and it scores 4.7 stars on Google reviews and 4.5 points on TripAdvisor.
Also known as the Flavian Amphitheatre, it is the largest arena of its kind ever built. Dating to the first century, Colosseum could seat from 50,000 to 80,000 spectators, having an average audience of 65,000.
The amphitheatre was often used to host large-scale gladiatorial games. For instance, the emperor Trajan celebrated his victories in Dacia in 107 by a show that lasted 123 days and involved 11,000 animals and 10,000 gladiators.
The only man-made structure visible from space — the Great Wall of China — China
Stretching across nearly 22,000 kilometres, the series of fortification systems known as the Great Wall of China is the only man-made structure visible from outer space. Out of the seven new world wonders, the longest wall ever built ranks fifth in the social media index list. It is featured in nearly 350,000 Instagram pictures and has gathered over 26,000 Facebook like.
The structure prides itself with the full five points on TripAdvisor while its score on Google Reviews is slightly lower — 4.2. However, its presence is hardly visible on Twitter.
Salvation in the sky — Christ the Redeemer — Rio de Janeiro, Brazil
Looking like it wants to give the biggest hug in history, the statue of Christ the Redeemer oversees the city of Rio de Janeiro since 1931. The 30-metre-high art-deco masterpiece attracts the majority of users on Instagram, where the particular hashtag has been used nearly 800,000 times.
But out of all the new wonders, it has the lowest number of Facebook likes. The landmark scores 4.5 points on TripAdvisor and 4.8 on Google reviews.
The carved city — Petra — Jordan
One of the most unique landmarks overall lies in the desert of southern Jordan. Surrounded by mountains and gorges, Petra is half-built, half-carved into a rock. It rightfully belongs among the world’s most famous archaeological sites.
However, when it comes to social media, the ancient trading centre falls far behind the other New7Wonders of the World. Perhaps because the site is so overwhelming that visitors forget to take their cameras out in awe.
On Instagram, you can find nearly 60,000 pictures with a hashtag featuring the location. It has almost 40,000 Facebook likes and only 127 Pinterest pictures. However, it is largely recommended on TripAdvisor with a score of five points. On Google reviews, it has 4.7 stars out of five.
Petra is believed to be settled as early as 9,000 BCE, and it was possibly established in the 4th century BCE as the capital city of the Nabataean Kingdom. Nowadays, it is attracting visitors as a Unesco World Heritage.