The mobile app will tell visitors which sites are busy at the moment while suggesting alternative sites to visit
Palma de Mallorca, one of the most desired summer destinations both for family holiday-makers as well as young partygoers, has decided to help its visitors enjoy less busy holidays.
To control overcrowding — a phenomenon linked to the most popular tourist destinations in the world — the Mallorcan capital’s representatives have come up with a mobile app that shows tourists which parts of the city are crowded, and suggests alternative, less busy sites to visit.
Called Welcome Palma, the app uses live heat sensors to indicate busy locations. It also provides visitors with a live chat feature where tourists discuss current situation at various locations.
The app is part of the city’s strategy that aims to deliver sustainable tourism while encouraging visitors to go off the beaten track. Named Passion for Palma, the approach has also introduced new bus stops and new tourist routes to showcase interesting sites outside the main city.
Pedro Homar, general director of the Palma 365 tourist board, said: “Our tourism strategy aims to achieve a sustainable tourism model, which will benefit both locals and visitors alike, and will propel Palma to the top of the list of desirable year-round city-break destinations from the UK.
“We anticipate that initiatives such as the new bus stops and the Welcome Palma app will diffuse tourism across the city and will encourage tourists to visit the lesser-known sites in the city.
“We also believe that the new catalogue and the introduction of new tourist routes will raise awareness of Palma’s cultural heritage.”
Recently, Palma has introduced various measures to control the influx of tourists, which — if left uncontrolled — could lead to severe economic issues. In April, it became the first Spanish city to ban Airbnb-like rentals. The new rule was launched to reduce pressure on rental prices.
The site has also started to regulate visitors’ behaviour. In July, Mallorca banned topless parading, while in June, the resort of Magaluf cancelled all-inclusive holidays that included alcohol.