For the first time in its history, the annual travel Oscar goes to a European country
With an endless number of sunny beaches, colourful historical heritage, extraordinary nature and fine gastronomy, Portugal is definitely a place that deserves global attention.
It is no wonder that the jury of the World Travel Awards selected the country as the World’s Leading Destination – the first European location in the history of the so-called travel Oscars.
The World Travel Awards were established in 1993, and every year around 200,000 travel professionals and general public select the nominees among 160 countries in an online vote.
This years ceremony took place on December 10, at the JW Marriott Phu Quoc Emerald Bay hotel in Vietnam with Portugal’s Secretary of State for Tourism, Ana Mendes Godinho collecting the prize.
“We are facing a unique moment for tourism in Portugal. This is the recognition of the work that has been developed over the years by all of those who are in some way connected with the tourism industry, but it is also the acknowledgement of the country that we have,” Mendes Godinho said.
“We must now continue this work of showing all the diversity of what Portugal has to offer and which makes us a tourism destination of excellence.”
Portugal took gongs in seven different categories, beating competitors such as Brazil, Maldives, Greece, Morocco, Vietnam, USA and Spain.
Along with wins in the World’s Leading Tourist Board, World’s Leading Tourism Authority, World’s Leading Conservation Company and World’s Leading Luxury Leisure Resort categories, the country also took World’s Leading Island Destination for Madeira and its capital Lisbon was selected as the World’s Leading City Break Destination.
In a press release the Mayor of Lisbon, Fernando Medina, said, “The recognition of Lisbon as the ‘World’s Leading City Break Destination’ is the result of its growing prestige and the investment in the valorization of its patrimony.”