Shorter trips and trips planned with shorter notice are trending in 2019
According to a new national survey from Discover, 71 per cent of American consumers are planning to travel this summer (May–September). The number is up from 58 per cent last year.
The survey further revealed that most respondents (55 per cent) are planning to take a shorter trip of one to three days, also called a micro-vacation. In comparison, 21 per cent responded they plan a trip of four to six days, 12 per cent of one week, six per cent of eight to 13 days, and five per cent of two weeks or longer.
— Discover News (@Discover_News) May 24, 2019
Additionally, consumers are planning their trips with relatively short notice. 46 per cent of respondents revealed that they plan their trip three months or less in advance. In comparison, 26 per cent plan it four to six months, 11 per cent seven to nine months, 10 per cent 10 to 12 months and eight per cent more than one year in advance.
Younger generations are more likely to travel
The Discover survey also revealed that younger generations are more eager to go on a vacation. 77 per cent of Generation Z (born roughly after the mid-90s) and 76 per cent of Millenials (preceding Gen Z) are planning to travel, in comparison to 67 of Baby boomers and 60 of the Silent Generation.
Similarly, younger generations of Gen Z and Millenials (21 per cent and 16 per cent respectively) are more likely to stay in home rentals compared to the older ones (eight per cent of Baby boomers and five per cent of the Silent Generation).
Younger generations want to spend time with family and friends, while older ones are looking to relax
Younger and older generations’ travel is fueled by a different travel intent. While the younger generations (25 per cent) want to spend time with family and friends, the older generations prefer to spend their vacation relaxing.
36 per cent of Millenials and 30 per cent of Gen Z are more likely to splurge on activities while travelling. On the other hand, older generations prefer splurging on food and dining (37 per cent of Baby boomers and 43 per cent of the Silent Generation).
The survey was done by Discover Financial Services. The company was founded in 1986 and it provides direct banking and payment services in the US.