Privacy settings

  • Marketing profile. We will collect various information about your interaction with the Platform and the Services in general, including the data about your device and network, and store it within a profile in our marketing database. We will then use this information to target you with the most relevant messages and ads. Furthermore, we might perform various analyses of this data and assign you different labels which help us differentiate our customers for more precise and relevant marketing of our services.
  • Advertisement networks. Besides our internal marketing database, we also use various third-party advertisement networks, such as Google Ads. These networks allow us to show you relevant ads on different places around the internet. This is done by assigning you an encrypted identifier and storing it in your device. When you go to a third-party website that is served with ads via our partner advertisement network, the network will recognize this identifier and show you offers according to our specifications.
  • Targeting on third-party platforms. To reach our users with our offers, we also use third-party platforms, such as Meta for Business or Google Ads. When you visit our website and book with us, we share an encrypted identifier (e.g. encrypted email address) with these platforms' providers allowing them to match your profile on these platforms with our records. This lets us show you tailored offers directly on these platforms using their advertising services. So, for example, if you search for a flight on, don’t buy it, and the price goes down, we might show you an offer for this specific flight on third-party websites. These platforms are: Facebook (Meta for Business) by Meta Platforms Ireland Ltd, Google Search (Google Ads) by Google Ireland Limited, and TikTok by TikTok Technology Limited. If you don’t have a profile on these platforms, they won’t receive any information about you.
  • Lookalike features. Some of the advertisement services which we use, namely Meta for Business and Google Ads, also provide so-called “lookalike audiences” features. These features allow us to find other users who might be interested in our services based on similarities to our existing users. We are then able to target those users with our offers. This means that if you give us your consent, these services will analyze your profiles and find us other profiles based on the common attributes. When using these features, we never gain direct access to any personal data or profiles—this is all done by the service providers in the background and we only get the option to target our ads to a wider audience.
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